I make complex products look inevitable

Scalable data-driven experiences for global audiences

15+ years across brand system, visual design, motion, learning experience, and AI-assisted workflows.

Worked with

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Learning Experience Design for advertiser integrity education globally

Reduced strike rejection rate by 50% and strike volume per advertiser by 66%. Achieved 4.7 out of 5 CSAT.
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Global Advertiser Ecosystem Design

Cut development time by 65% and shipped a cohesive ecosystem across different advertiser touchpoints globally.
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TikTok Academy Visual Design Lead

Reached 70,000 users globally, 97.3% satisfied learners, 81% completion rate, development time cut by 50%
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I create high-impact learning products, UX systems, and visual experiences used by millions worldwide.